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From blueprints to behavioral insights

My path started in architecture. I worked on large-scale institutional spaces, including an international airport and medical campuses. I kept returning to one question: how will people actually move through this? That question led me to Cornell to study Human Behavior and Design, and teach an introductory environmental psychology course.

For 15 years, I’ve led UX research across retail, hospitality, and education—often at the intersection of digital and physical. I bridge what teams build with how people actually use it. I also built the infrastructure that lets research scale across teams. My architecture background still informs my systems thinking, and my research training shapes how I frame problems and guide cross-functional teams.

Skills

Strategic Experience Design

Service blueprinting, Design-thinking workshops, Stakeholder interviews, Customer flow & workflow simulations for journey optimization, Information architecture, Spatial analysis, KPI design
Research Enablement

Enablement process, Research standards & templates, 1:1 Coaching, Training sessions, Dedicated office hours
Quantitative Research

Survey design, Experiment design, Voice of the Customer analysis (NPS, CSAT), Statistical analysis (t-tests, ANOVA, linear & logistic regression, HLM, SEM)
Qualitative Research

Contextual inquiry, Interviews & focus groups, Journeys, Behavior mapping, Personas, A/B & prototype testing, Concept testing, Diary studies, Card sorting, Thematic analysis, Content analysis
Research Operations (ReOps)

Global research standards & templates, Standardized hiring rubrics, Onboarding strategy, Research repositories, Consent forms, HIPAA compliance, Data privacy
Research Tools

FigJam, Figma, Miro, Qualtrics, UserTesting, Dscout, Medallia, SPSS, SAS, Microsoft Excel, Airtable, Tableau, ATLAS.ti, MAXQDA, ChatGPT Enterprise, Claude Cowork, Gemini, Dovetail, EndNote, Confluence